Perfectly Coordinate Email Marketing With Paid Ads

A thoughtful omnichannel marketing strategy should be like a well-choreographed dance: perfectly in-sync. Your email, SERP, and paid social strategies should all complement each other, working in tandem to promote the same campaigns to the same audience across multiple channels in multiple ways. Unfortunately, most B2C marketers don’t do this. Many marketers naturally think about… View More

How Contextual Commerce Improves Customer Loyalty

“Please, not another buzzword,” I hear you cry. “I’m still trying to absorb the last ten years’ worth of marketing jargon and acronyms.” But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to… View More

Who Exactly is Your Ideal Ecommerce Customer?

Here’s a pop quiz for you. Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? B. A 30-something parent looking for healthy snacks for their family? C. A 50-something triathlete who buys top-of-the-line performance fitness gear? D. None of the above. Unless… View More

Keep Your Eye on the Customer Engagement

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. If some buyers slowly stop opening your emails and others visit your site less and less over time, would you notice immediately? If you’re not keeping… View More

Expert Q&A: Creating a New Product Category in Ecommerce

When your ecommerce product is truly innovative, there is no playbook to follow for marketing it. That’s the experience that QALO has had in marketing their brand of silicone rings. The ecommerce brand was started four years ago by Ted Baker and KC Holiday, who were both newly married and disliked their uncomfortable metal wedding… View More

Get Shoppers to Stop Browsing and Buy on Mobile

On Cyber Monday this year, mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% of site visits, however, it only accounted for 33.1% of overall online revenue, according to Adobe. This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags… View More

Why Should You Care About Lifecycle Automation?

The customer lifecycle is a beautiful thing. It starts with the potential of a new person visiting your site. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As customers move through the stages of their unique lifecycle, your brand should engage with them each step of the way. However,… View More