The Empowered Marketer: Beware of Becoming an Ecommerce Commodity

    Ecommerce marketers everywhere have the same fear: that their product will become a commodity. A commodity product is low in value, easily replaced, and can only compete with a low price. Because of this, the goal of nearly every ecommerce marketer is to build a brand that is so valuable, their product can… View More


How Integrations Power B2C Marketing

Integrations run the internet today. If you’ve ever signed onto a website with Facebook, you already know how great they can be. Integrations link up your favorite products, software, and platforms to make your life easier. They’re so ubiquitous, you may not have even realized you’re using an integration. But in the world of B2C… View More


Become an Empowered B2C Marketer

What does it mean to be an empowered marketer? Well, the Oxford English Dictionary defines empowerment as: “The process of becoming stronger and more confident, especially in controlling one’s life and claiming one’s rights.” That sounds wonderful — you may think — but what does this have to do with B2C marketing? One crucial word:… View More


Want Fewer Returns? Try a Longer Return Window

The holidays are over (thankfully), and your ecommerce business is back to normal. Or, almost. It’s now returns season, and that can be almost as difficult for B2C businesses as the holidays themselves. Customers are trying to return gifts that are the wrong size, broken, unwanted, or otherwise flawed in some way. It’s tough for… View More


Who Exactly is Your Ideal Ecommerce Customer?

Here’s a pop quiz for you. Is your ideal customer: A. A 20-year-old college student who loves football and wants a custom-printed t-shirt with their team’s fight song? B. A 30-something parent looking for healthy snacks for their family? C. A 50-something triathlete who buys top-of-the-line performance fitness gear? D. None of the above. Unless… View More


Expert Q&A: Creating a New Product Category in Ecommerce

When your ecommerce product is truly innovative, there is no playbook to follow for marketing it. That’s the experience that QALO has had in marketing their brand of silicone rings. The ecommerce brand was started four years ago by Ted Baker and KC Holiday, who were both newly married and disliked their uncomfortable metal wedding… View More


Get Shoppers to Stop Browsing and Buy on Mobile

On Cyber Monday this year, mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% of site visits, however, it only accounted for 33.1% of overall online revenue, according to Adobe. This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags… View More


Why Should You Care About Lifecycle Automation?

The customer lifecycle is a beautiful thing. It starts with the potential of a new person visiting your site. In an ideal world, it ends with a meaningful relationship: a new loyal customer. As customers move through the stages of their unique lifecycle, your brand should engage with them each step of the way. However,… View More


The 10 Best Cyber Monday Emails of 2017

Every year, we eagerly await the arrival of the most unique of all days in ecommerce: Cyber Monday. Cyber Monday has become a huge deal for ecommerce brands everywhere, and this year, consumers broke online shopping records, with spending projected to hit $6.59 billion — the largest ever online sum for a US shopping day…. View More