Charlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City. The shirt with a simple
If you’ve ever dreamed of turning your favorite hobby or passion project into a full-time job, you’re not alone. That’s what drove Brian Lim, the
How does a business shift and grow along with the ever-changing ecommerce market? It’s not easy! Consumers can be fickle. But if you build a
Nearly a year after launching The Empowered Marketer, it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough
When a digital native brand makes the move from Instagram ads to TV ads, it’s a milestone of mainstream success. While they may already have
Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in
Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality
Some of the most successful ecommerce brands have slowly been making a change. Instead of offering products online only, many digital-native brands are now investing
The popularity of subscription boxes isn’t slowing down. There are boxes for everything from foods to wines to clothes to makeup. Consumers love them
High fashion is a highly competitive space. Between powerful legacy brands and new, upstart ecommerce companies, it can be hard to reach picky, high-end customers.
