Customer research is the core of every good marketing strategy. Finding product-market fit is nearly impossible if you don’t talk to a ton of people
Amazon is a behemoth. So much so, that sales on Amazon accounted for a staggering 49% of all ecommerce sales in 2018. With access to
Marketplaces everywhere always have a two-sided challenge. You have to both engage your target audience of buyers, and find and engage the right sellers who
The Empowered Marketer was at Shoptalk 2019 in Las Vegas, along with more than 8,000 smart retailers and eCommerce experts. I was there with an
Charlie Hustle did something incredibly difficult: they created a t-shirt that became the symbol of a city. Specifically, Kansas City. The shirt with a simple
If you’ve ever dreamed of turning your favorite hobby or passion project into a full-time job, you’re not alone. That’s what drove Brian Lim, the
How does a business shift and grow along with the ever-changing ecommerce market? It’s not easy! Consumers can be fickle. But if you build a
Nearly a year after launching The Empowered Marketer, it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough
When a digital native brand makes the move from Instagram ads to TV ads, it’s a milestone of mainstream success. While they may already have
Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in
