Nearly a year after launching The Empowered Marketer, it’s time to reflect back on the many fascinating and insightful B2C marketers we were lucky enough
When a digital native brand makes the move from Instagram ads to TV ads, it’s a milestone of mainstream success. While they may already have
Last week, The Empowered Marketer went to a very special event: the Maker’s Mixer in Portsmouth, New Hampshire. Unlike big ecommerce events we’ve attended in
Branding can be tough to define. It’s the sum of everything that helps you stand out in a crowded market. It creates a personality
Some of the most successful ecommerce brands have slowly been making a change. Instead of offering products online only, many digital-native brands are now investing
The popularity of subscription boxes isn’t slowing down. There are boxes for everything from foods to wines to clothes to makeup. Consumers love them
High fashion is a highly competitive space. Between powerful legacy brands and new, upstart ecommerce companies, it can be hard to reach picky, high-end customers.
Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to
What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus, Aaron has deep insights
It’s not easy to optimize. As marketers, we’re constantly A/B testing every little thing. Add an emoji to that subject line, make that ad
