There’s a new acronym in town: BFCM. While before we talked about Black Friday and Cyber Monday separately, in 2018 the two officially merged into
Marketing personalization isn’t as simple as it used to be. Today, personalizing an email is a lot more than just saying “Hi, [YOUR NAME]” at
Loyalty isn’t easy to earn in the ever-changing world of ecommerce fashion. It’s harder than ever to win the hearts (and wallets) of fashion-conscious shoppers.
Fans are everything. These are the people who love your brand and your products so much they can’t wait to tell their friends. They eagerly
Do you know exactly what your customers like and don’t like? If you quickly answered “Yes” then pause, and honestly ask yourself this: how do you
Here’s a scary statistic for you: On average, three out of four carts are abandoned by shoppers. But it’s not all bad news: Customers who initially
Data. As a marketer, you can never have enough of it. The more you have, the better you know your customers, and the more relevant
What’s coming next in ecommerce? Aaron Orendorff is uniquely positioned to say. As the Editor in Chief for Shopify Plus, Aaron has deep insights