Categories for Segmentation

Understand Your Customers Better with Engagement Filtering

Shopper Sam has not opened any of the emails you’ve sent her in the last 90 days. Like any good marketer would, you automatically remove Sam from your email list and add her to your inactive email segment. Since inactive subscribers can drag down your email click-through rate, hurt your email deliverability, and send your… View More

When to Engage Your Inactive Email Segment, and When to Move On

Every B2C marketer should treat their email list like gold. Email is often your most direct contact with buyers and prospective buyers, making your list an incredibly valuable marketing asset in terms of driving revenue. However, email lists also must be treated with care. You can’t just blindly send to your entire list on a… View More

Dynamic Customer Segmentation is a Creative Marketer’s Best Friend

Most B2C marketers think they already know everything about email segmentation. You create a list of similar buyers, send them a targeted email, and it drives better conversion rates because it’s more personalized. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional… View More

Get Shoppers to Stop Browsing and Buy on Mobile

On Cyber Monday this year, mobile shopping very nearly surpassed desktop shopping. Mobile traffic set a new record at 47.4% of site visits, however, it only accounted for 33.1% of overall online revenue, according to Adobe. This means that while mobile shopping and browsing rates were impressive compared to previous years, mobile buying still lags… View More

The 10 Best Cyber Monday Emails of 2017

Every year, we eagerly await the arrival of the most unique of all days in ecommerce: Cyber Monday. Cyber Monday has become a huge deal for ecommerce brands everywhere, and this year, consumers broke online shopping records, with spending projected to hit $6.59 billion — the largest ever online sum for a US shopping day…. View More

Creative Ecommerce Email Triggers and How to Execute Them

It’s time to pull the trigger on your emails. Email triggers are an incredibly effective tactic for timely, personalized, and targeted emails to your buyers. In ecommerce, an email trigger could be anything from a single click on your website to a new product purchase. Inaction can even be a powerful trigger — if you… View More

The Inbox is Too Crowded: Find New Ways to Stand Out

If you ever want to spark a heated conversation, simply ask: “How many unread emails do you have in your inbox right now?” Then, get ready for a fierce competition between friends, family, or coworkers for who gets the most emails per day, and complaints about how tough it is to open, read, and respond… View More

Find the Perfect Black Friday Email Flow

If you’re like most B2C marketers, you’re probably already planning out the perfect email marketing strategy for Black Friday. It has to be fun, engaging, surprising, and — most of all — effective at driving new and repeat purchases. But how do you build out the perfect email flow to convert buyers? No week is… View More

The Power of Super Specific Customer Segmentation

Today’s customer segmentation isn’t your grandfather’s segmentation. (If your grandfather was a marketer.) Many people think of B2C marketing segmentation in just one way: separating buyers into chunks and emailing them a kind-of-personalized message. But with today’s technology, you can do so much more than send an email that says ‘Hi [Your name]’ along with… View More