Did you know that worldwide, more people own a cell phone than a toothbrush? In the United States alone, over 300 million people are cell phone owners, 81% of whom have smartphones. With native messaging apps enabled on cell phones, our shoppers are opening up new communication channels and many are inviting brands to engage with them. And we can’t turn our back on that invitation; it would be a huge missed opportunity. Consumer research suggests that the preference for messaging is growing, and people are more likely to read text messages than to open emails. In fact, according to SlickText, 95% of messages are read within the first 5 minutes.
We can no longer overlook the importance of SMS messaging in Marketing. Recognizing our clients’ needs to expand the reach of their omnichannel marketing efforts, we’ve been hard at work to implement our fully integrated Zaius SMS solution. We’re excited to let you know that you can get started with this new channel today.
With Zaius SMS, you’ll be able to optimize engagement and drive conversions by getting more eyeballs on your messages, and you’ll reach your shoppers even when they’re offline or on the go.
Take a look at how it works in our video below:
Are you interested in seeing SMS in action? Let us know!