When you think of your role as a B2C marketer, does “technologist” immediately come to mind as a description?
If it doesn’t, it should. You spend a lot of time evaluating, using, and optimizing your marketing tech stack all while staying up on the latest trends in the industry.
These days it’s easy to feel a bit too reliant on your marketing technology. Industry buzzwords like machine learning and AI can make you start to envision your marketing department being taken over by robots.
Rest assured that won’t happen. This technology relies on the human element to succeed, and that’s where your role as a technologist comes into play. You, the marketer, are the one who chooses how to implement, use, and succeed in using new technology. But only if you stay on the cutting edge of MarTech today.
The state of MarTech
The marketing technology sector is growing at an astronomical rate. Consider the following stats from MarTech Today:
|The MarTech industry grew by 27% (1,500 new solutions) YoY from 2017 to 2018|
|In 2018 there were 6,829 MarTech solutions offered on the market|
|The total # of solutions in 2018 exceeds the total # of solutions from 2011-2016|
It’s clear that MarTech is booming. And why wouldn’t it be? The tech stack is a necessity to marketing today. With the right tools we can do things like:
- Understand the lifecycle journey while having a 360 degree view of our customers
- Create eye-catching campaigns that drive repeat purchases
- Promote customer loyalty through offering seamless, 1:1 experiences
As a B2C ecommerce marketer, you are well aware of industry challenges and continue to design new ways to overcome them. But how do you know that you have the best MarTech line up to suit your company’s unique needs?
The B2C marketer’s technology challenge
Too many options causes decision fatigue, which is exactly what many marketers feel about their tech stacks today. It causes many of us to apply a “if it ain’t broke, don’t fix it” mentality to our tech. Unfortunately, this is the wrong mentality to have, and it will cost you: in time, money, and even ROI.
You need to stay up to speed on all of the latest marketing technology that’s relevant to you and be constantly evaluating your current platforms. Given how expansive the market is, this can feel like a pretty daunting task. That’s why we’ve put together a guide you can use to help navigate through the vast MarTech landscape.
How to become a technologist
At Zaius, we believe that our customers are the best resource we have. Because of that, we surveyed hundreds of marketers to understand how they think about technology and optimizing their marketing tech stack in 2019. We put together a whitepaper with the survey results. In it you’ll find:
- The results of the B2C marketer survey questions about MarTech budgeting, evaluation, optimization, and tech stack
- Tips for how to stay up to speed on the ever-expanding MarTech space
- What you need to know about the future of B2C MarTech
- …and much more.
Click on the link below to access the whitepaper to find out if your thinking is aligned with your B2C Marketing peers and learn to become a true Marketing Technologist: