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The Top 25 Ecommerce Podcasts of 2018

These days, it seems like everyone has a podcast (including us!). But that doesn’t mean everyone should, especially in the ecommerce world. Do a quick Google search and you’ll be flooded with plenty of cringe-inducing shows from “experts” with shoddy production values and even shoddier advice. What makes the best ecommerce podcasts stand out? It’s… View More

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Coupon or No Coupon: What’s Your Ecommerce Discount Strategy?

We’ve all had that moment of jubilation when a coupon code magically appears while we’re browsing items on an ecommerce site. Often, all it takes is an impromptu pop-up to convince us to move from passive browsers to active buyers.  That feeling of glee only increases when a discount code we’ve dug up on the… View More

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What Facebook’s New Ad Policy Means for Your Ecommerce Business

It seems like Facebook releases a new update to their algorithm every other week. Some barely make a blip, while others cause marketers to collectively lose their minds. Somewhere in the middle was last month’s announcement that Facebook was cracking down on ads from ecommerce sites with poor reviews (or, as they framed it, “improving customer service from… View More

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How to Find Your Customer Niche and Dig In

There’s something to be said for ecommerce businesses that can hone in on a single idea and capitalize on it to perfection. As massive marketplaces like Amazon and eBay continue to dominate the ecommerce industry in the United States, there’s been a backlash of smaller, niche online stores trying to provide something completely different. They’re… View More

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WHITEPAPER: What Comes After The ESP For Ecommerce?

Most businesses have resorted to using their ESP as their central marketing platform and customer system of record. But ESPs were designed from the ground up to only send and report on email marketing. It’s time for marketers to graduate to the next step in ecommerce marketing technology: B2C CRM. View Report

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38 Ecommerce Terms Every Marketer Needs to Know

We know the ecommerce world changes rapidly, and it can be tough to keep up. After all, this is the same industry that has seen upwards of $150 billion in growth over the past five years. But even with that exponential progress, consumers are still underutilizing ecommerce websites, with just 9 percent of U.S. retail… View More

Video

The Empowered Marketer: No Quick Fixes for Content in Ecommerce

  Content is one of the most underutilized marketing tactics in B2C and ecommerce today — but that’s changing quickly. More and more marketers are realizing that by creating great content that ranks on Google for specific and relevant terms, they can attract a constant stream of qualified traffic to their ecommerce site — for… View More

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Do You Have a Consistent Marketing Message?

When you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. Amazon centers everything around the value proposition of low prices, a wide range of products, speed, and convenience. The brand is instantly… View More

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Lure Customers Away from Amazon with a Fantastic Ecommerce Experience

For a B2C brand, selling through Amazon is both a blessing and curse. With 55% of all online product searches starting on Amazon, you can snag a high volume of new buyers through the site. But at the same time, you have next to zero control over the buyer experience. Amazon has a million regulations… View More

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The Top 10 Sessions to See at IRCE 2018

It’s almost time for the Internet Retailer Conference & Exhibition, AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a… View More

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Why Weird Ecommerce Ads Kill It On Facebook

You may have noticed something strange happening on Facebook lately. (And I’m not talking about your high school classmate’s obsession with their cat.) It’s the ads. The weird ones. Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd. These aren’t your standard promotions offering… View More

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Do You Have an Effective Omnichannel Marketing Strategy?

Marketing is an industry full to the brim with buzzwords. Whether you’re a seasoned pro or a complete newbie, you’ve probably secretly Googled a few jargon-filled expressions so you can appear smart in meetings. If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously… View More