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Do You Have a Consistent Marketing Message?

When you see Amazon’s logo, you immediately know exactly what you’re about to get. Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. Amazon centers everything around the value proposition of low prices, a wide range of products, speed, and convenience. The brand is instantly… View More

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Lure Customers Away from Amazon with a Fantastic Ecommerce Experience

For a B2C brand, selling through Amazon is both a blessing and curse. With 55% of all online product searches starting on Amazon, you can snag a high volume of new buyers through the site. But at the same time, you have next to zero control over the buyer experience. Amazon has a million regulations… View More

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The Top 10 Sessions to See at IRCE 2018

It’s almost time for the Internet Retailer Conference & Exhibition, AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. IRCE 2018 takes place from June 5 to 8 at McCormick Place West in Chicago and, with an agenda put together by the experts at Internet Retailer magazine, it’s a… View More

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Why Weird Ecommerce Ads Kill It On Facebook

You may have noticed something strange happening on Facebook lately. (And I’m not talking about your high school classmate’s obsession with their cat.) It’s the ads. The weird ones. Facebook is suddenly full of sponsored ad campaigns for ecommerce brands that are, to put it mildly, a bit odd. These aren’t your standard promotions offering… View More

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Do You Have an Effective Omnichannel Marketing Strategy?

Marketing is an industry full to the brim with buzzwords. Whether you’re a seasoned pro or a complete newbie, you’ve probably secretly Googled a few jargon-filled expressions so you can appear smart in meetings. If you hear the words “omnichannel marketing strategy” and get the same urge to Google, you’re not alone. Omnichannel is simultaneously… View More

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The Empowered Marketer: Harnessing the Power of Direct-to-Consumer

  Is your B2C brand shifting to direct to consumer? If so, you’re not alone. As the so-called retail apocalypse continues, many brands in consumer product goods have realized that traditional retail is not necessarily the most reliable business model. Today’s customers want options — they want to buy products in-store as well as directly… View More

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Should Your B2C Brand Switch to Direct-to-Consumer?

It’s a slight understatement to say that retailers are struggling. There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or… View More

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The Empowered Marketer: Building a High-Value B2C Brand that Lasts

    Minimum advertised price. It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. It’s one way that small brands can actually maintain their value when selling through an online marketplace like Amazon. You can set a minimum price for your product —… View More

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Top 9 Sessions to See at Shoptalk 2018

Shoptalk 2018 is right around the corner, which means it’s nearly time to pack your bags for The Venetian in Las Vegas. But before you join 7,500 other attendees at the world’s largest conference for retail and ecommerce innovation, you have a few things you should plan first. Shoptalk is really all about learning, as… View More

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The Empowered Marketer: Break Free from the Ecommerce Playbook

    Do you follow a strict ecommerce playbook? Maybe you always run the same few ads, send the same series of emails, and follow the same exact steps to market new products. While it can be useful to create a reliable marketing process, it can also get stale if you never change it up…. View More

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The Empowered Marketer: Customer Retention is Everything in Ecommerce

    When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Coryell is the Growth Advisor at Glambot, a site for makeup lovers to buy and sell used makeup. Because the company is offering a new type of service to its customers, it can sometimes be… View More

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Top 10 Sessions at eTail West 2018

If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. The sunny Californian location probably helped sway your decision, as well, but that’s not the only reason. Starting on February 26, many of the world’s top ecommerce retailers will… View More