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Why You Need a CRM for Ecommerce

How well do you really know your customers? No matter what you think the answer to that question is, you can always know them better. How can you get to know them better? What you need is a CRM for ecommerce to help you gain more insights into your buyers. When we say CRM, you… View More

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Want Fewer Returns? Try a Longer Return Window

The holidays are over (thankfully), and your ecommerce business is back to normal. Or, almost. It’s now returns season, and that can be almost as difficult for B2C businesses as the holidays themselves. Customers are trying to return gifts that are the wrong size, broken, unwanted, or otherwise flawed in some way. It’s tough for… View More

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Get a Handle on Rising Unsubscribe Rates

This post originally appeared on the Marketo Blog.  You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in the past few months, but it’s really starting to get out of hand. What do you do? One thing you can’t do is nothing. A high unsubscribe… View More

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Perfectly Coordinate Email Marketing With Paid Ads

A thoughtful omnichannel marketing strategy should be like a well-choreographed dance: perfectly in-sync. Your email, SERP, and paid social strategies should all complement each other, working in tandem to promote the same campaigns to the same audience across multiple channels in multiple ways. Unfortunately, most B2C marketers don’t do this. Many marketers naturally think about… View More

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Expert Q&A: Creating a New Product Category in Ecommerce

When your ecommerce product is truly innovative, there is no playbook to follow for marketing it. That’s the experience that QALO has had in marketing their brand of silicone rings. The ecommerce brand was started four years ago by Ted Baker and KC Holiday, who were both newly married and disliked their uncomfortable metal wedding… View More

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2018 Predictions: What B2C Marketers Need To Know

As the year draws to a close, everyone is looking toward 2018 and thinking hard about what’s coming next. The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. So what… View More

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Expert Q&A: Work with Amazon, or Against Amazon?

How do you both work with and compete with Amazon? It’s not an easy task. We talked about this challenge with Jeff McRitchie, the VP of Marketing at MyBinding.com, one of the largest binding and laminating dealers in the United States. The company started 20 years ago as a small business with a traditional door-to-door… View More

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7 Strategies to Drive Urgency in Your Ecommerce Marketing

Why should you care about urgency in ecommerce? Urgency is often what pushes a potential customer to click “Buy.” Ideally, a buyer sees your product and simply has to have it immediately. But in the real world, customers may take months or even years to warm up to your brand before buying. Without cultivating a… View More

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Seriously, Stop Trying to Beat Amazon at Ecommerce

This article originally appeared in Website Magazine. It’s not worth it to try to beat Amazon in the world of ecommerce. Amazon has all the money — the company generated $136.0 billion in revenue in 2016, up 27.1% from 2015. Amazon has all the sales — 43% of ALL online retail sales in the US… View More

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REPORT: 2017 Ecommerce Holiday Report

We surveyed hundreds of ecommerce practitioners to learn how they’re approaching holiday marketing this year. Take a closer look at the 2017 Ecommerce Holiday Report and see how your business stacks up.     View Report

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B2B CRM vs. B2C CRM: What’s the Difference?

When you think of a Customer Relationship Management system (CRM), what do you imagine? Most people immediately think of a CRM solution like Salesforce — the original CRM that defined the category. A CRM is the one place where all of your customer data lives, creating a single source of truth on which to base… View More

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How to Warm Up Your IP and Increase Email Deliverability

What exactly is IP warming? It’s the careful and deliberate process of building your email reputation from the ground up. If your ecommerce brand is just starting to send marketing emails to customers and prospects, or has recently changed email service providers (ESPs), it’s best practice to go through IP warming right away. This process… View More