Article

Should Your B2C Brand Switch to Direct-to-Consumer?

It’s a slight understatement to say that retailers are struggling. There were 21 retail bankruptcies in 2017 alone — dubbed the “retail apocalypse” — and there doesn’t seem to be a turnaround in sight. Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or… View More

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The Empowered Marketer: Building a High-Value B2C Brand that Lasts

    Minimum advertised price. It’s not something we talk about often, but it can be a huge sticking point for B2C brands and retailers alike. It’s one way that small brands can actually maintain their value when selling through an online marketplace like Amazon. You can set a minimum price for your product —… View More

Article

Top 9 Sessions to See at Shoptalk 2018

Shoptalk 2018 is right around the corner, which means it’s nearly time to pack your bags for The Venetian in Las Vegas. But before you join 7,500 other attendees at the world’s largest conference for retail and ecommerce innovation, you have a few things you should plan first. Shoptalk is really all about learning, as… View More

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The Empowered Marketer: Break Free from the Ecommerce Playbook

    Do you follow a strict ecommerce playbook? Maybe you always run the same few ads, send the same series of emails, and follow the same exact steps to market new products. While it can be useful to create a reliable marketing process, it can also get stale if you never change it up…. View More

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The Empowered Marketer: Customer Retention is Everything in Ecommerce

    When it comes to ecommerce success metrics, customer retention is the only thing that matters to Dominic Coryell. Coryell is the Growth Advisor at Glambot, a site for makeup lovers to buy and sell used makeup. Because the company is offering a new type of service to its customers, it can sometimes be… View More

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Top 10 Sessions at eTail West 2018

If you want to meet some of the best minds in ecommerce, you no doubt already made plans to attend eTail West 2018 in Palm Springs. The sunny Californian location probably helped sway your decision, as well, but that’s not the only reason. Starting on February 26, many of the world’s top ecommerce retailers will… View More

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The Empowered Marketer: Making Marketing More Beautiful

Is your ecommerce website heart-stoppingly beautiful, or merely functional? If you’re like most marketers, you likely have a long list of site improvements to make, A/B tests to run, and designs to update to make your site the best it can be. That’s exactly where Ross Beyeler comes in. He is the founder of Growth… View More

Article

A/B Test Your Entire Ecommerce Brand

The best day to send your customers emails is Tuesday, according to solid A/B testing analysis. The second best day is Thursday. But hold on, analysis from a different company says it’s best to send your customers emails when nobody else is sending them. So that means you should send them on Monday or Friday…… View More

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The Empowered Marketer: Beware of Becoming an Ecommerce Commodity

    Ecommerce marketers everywhere have the same fear: that their product will become a commodity. A commodity product is low in value, easily replaced, and can only compete with a low price. Because of this, the goal of nearly every ecommerce marketer is to build a brand that is so valuable, their product can… View More

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How Integrations Power B2C Marketing

Integrations run the internet today. If you’ve ever signed onto a website with Facebook, you already know how great they can be. Integrations link up your favorite products, software, and platforms to make your life easier. They’re so ubiquitous, you may not have even realized you’re using an integration. But in the world of B2C… View More

Article

Become an Empowered B2C Marketer

What does it mean to be an empowered marketer? Well, the Oxford English Dictionary defines empowerment as: “The process of becoming stronger and more confident, especially in controlling one’s life and claiming one’s rights.” That sounds wonderful — you may think — but what does this have to do with B2C marketing? One crucial word:… View More

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WHITEPAPER: 8 Critical Campaigns for Ecommerce Marketers in 2018

We’ve outlined the 8 email marketing campaigns that every ecommerce marketer should implement in 2018 in order to achieve success. Learn more now.  View Report