Tag Archive: omnichannel

Omnichannel Ecommerce Marketing is Within Reach

True omnichannel marketing is tough to do well. If it wasn’t hard, everyone would already be doing it. But, according to the 2017 Ecommerce Holiday Report, 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. That’s despite the fact that research from the CMO Council and Netsertive revealed… View More

Perfectly Coordinate Email Marketing With Paid Ads

A thoughtful omnichannel marketing strategy should be like a well-choreographed dance: perfectly in-sync. Your email, SERP, and paid social strategies should all complement each other, working in tandem to promote the same campaigns to the same audience across multiple channels in multiple ways. Unfortunately, most B2C marketers don’t do this. Many marketers naturally think about… View More

Omnichannel Marketing is All Hype, No Execution

The experts all agree: omnichannel marketing is key to customer loyalty in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel customer experience. According to the 2017 Ecommerce Holiday Report, 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their… View More

How Overstock Used Omnichannel Segmentation to Acquire Higher-Value Shoppers

As shoppers move away from traditional brick-and-mortar stores and are increasingly found on digital channels, brands need to figure out how to best allocate their annual marketing budget to accommodate their shopping experience. This is a task that’s only made more difficult for brands trying to compete with ecommerce giants like Amazon, who reportedly increased… View More

Creating a Mobile App For The Omnichannel Shopper

Retailers with mobile apps often take advantage of the unique capabilities of apps by designing them to be their own unique shopping experience, one that’s unlike browsing on any other channel. When done well, this can be a great thing – customers who shop on mobile do so for very specific reasons, many of which… View More