Tag Archive: personalization

How Integrations Power B2C Marketing

Integrations run the internet today. If you’ve ever signed onto a website with Facebook, you already know how great they can be. Integrations link up your favorite products, software, and platforms to make your life easier. They’re so ubiquitous, you may not have even realized you’re using an integration. But in the world of B2C… View More

Personalized Marketing Equals Better Marketing Results

Here’s an email I recently received in my inbox: “Hi Karen, how are you? We have these beautiful canary-yellow sandals on sale that we think you’ll love. Click below for next-day delivery!” Thanks, well-known ecommerce website, but I don’t wear heels and I hate the color yellow. Just because I’m a woman who once bought… View More

WEBINAR: Personalization Rules the 2017 Holiday Season

      In the 2017 Ecommerce Holiday Report, which asked hundreds of ecommerce leaders how they’re approaching marketing this holiday season, 31% of B2C marketers say personalization is their #1 focus. Only segmentation slightly beat out personalization, with 33% of marketers listing it as a top priority. However, segmentation is often just another tactic… View More

How Razorgator Increased AOV With Segmentation and Dynamic Content

A customer’s average order value – or AOV – is a critical input to their eventual lifetime value. It goes without saying that the more your shopper spends per purchase, the more likely you are to make up the costs of acquiring that customer with an eventually high lifetime value. The key is to make… View More

How Larger Retailers Can Benefit From The Subscription Model

Until recently, the vast majority of subscription boxes came from subscription brands – that is, brands that exclusively sell curated boxes of themed merchandise. We’ve seen hugely successful subscription services like Stitch Fix, Birch Box, and Dollar Shave Club, to name a few. But in the past year, many bigger brands decided to dip their… View More