We recently chatted with Scott Rakestraw, Co-Founder at Upper Quadrant on an episode of the Empowered Marketer.
Upper Quadrant is a data-focused marketing agency that specializes in creating rich, personalized omnichannel experiences through the use of customer data.
Scott talks about his approach to mapping the customer journey, how to use the combination of data and customer psychology to create the perfect strategy, and the must-have campaigns every ecommerce brand needs to create.
In this episode of the Empowered Marketer we discuss how to:
- Get started with developing a data-first strategy
- Use behavioral data to cultivate great marketing campaigns
- Deliver a true omnichannel experience