Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business.
We talked about this challenge with three brilliant marketers from exciting B2C and ecommerce brands: Jon Corwin of One Click, Jack Meredith of Kettle & Fire, and Joey Ng of Output. In this exciting live panel discussion featuring top past guests from The Empowered Marketer, we covered:
- How to incentivize the second and third purchase
- Email marketing strategies to engage buyers after their first purchase
- Programs that work to drive customer loyalty long-term
Watch the Webinar Now
The panel includes:
Jon Corwin: Director of Growth Marketing at One Click
Jon leads the growth team’s data-driven approach to new marketing channel experimentation and strategic partnerships. As growth leader, he helps identify, scale, and manage marketing channels that help One Click grow not one but three separate eyewear brands: Readers.com, Sunglass Warehouse, and felix + iris.
Joey Ng: VP of Marketing at Output
Joey Ng believes in slow jams and girl power. Currently the VP of Marketing at Output, a music tech startup that’s the secret sauce behind every song you’ve heard today from artists like Diplo and Lil Jon. She has spent her career at cult brands like American Apparel, Red Bull Music Academy, and even creating a viral campaign in nothing but her underwear.
Jack Meredith: Director of Marketing at Kettle & Fire
Jack is the Director of Marketing at Kettle & Fire, a health food company that specializes in shelf-stable bone broth made with organic ingredients. The product is great for joint health and injury recovery, which led the company to target fitness and health food influencers as a key marketing channel.
Learn how these top marketers think about incentivizing the repeat purchase and how you can do the same for your business.