Learn how the Zaius Customer Lifecycle can power your marketing strategy, including deep segmentation and triggered personalized messages according to exactly where your buyers are in the lifecycle.
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Zaius assists B2C marketers to delight your customers at every interaction. Our solutions and resources are built to assist you to properly segment and personalize your marketing interactions, and ultimately design and deploy cross-channel campaigns to those customers.
Marketing
Zaius gets you the unified customer view you’ve wanted, the behavioral analysis you needed, and then in the same platform Zaius lets you design, build, and deploy customer activations. Not ‘spray & pray’ like a traditional ESP.
Service
With Zaius customer visibility integrated directly into your service desk you arm your service pros with the data they need to have deeper customer interactions, serve up product rec in real time, and increase overall satisfaction.
Merchandising
Zaius makes it easy for marketers and merchandisers to feature and promote products, and with our robust data science create bespoke for your brand, product recommendations for each of your customers.
Rick Kenney
Zaius How-To: Mastering The Customer Lifecycle
- July 10, 2019
- Uncategorized
Rick Kenney
Rick is Vice President of Industry Strategy at Zaius and a thought leader on data-driven retail trends. Previously, Rick was Head of Consumer Insights at Salesforce where he spearheaded the Salesforce Shopping Index and pioneered Demandware’s benchmarking practice. Rick also led segmentation strategy while running a portfolio of enterprise retail and media client engagements while at e-Dialog (acquired by GSI Commerce). Rick holds dual BS degrees from Boston College and an MBA from Babson College.
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