Learn how the Zaius Customer Lifecycle can power your marketing strategy, including deep segmentation and triggered personalized messages according to exactly where your buyers are in the lifecycle.
Rick Kenney
Zaius How-To: Mastering The Customer Lifecycle
- July 10, 2019
- Uncategorized
Rick Kenney
Rick is Vice President of Industry Strategy at Zaius and a thought leader on data-driven retail trends. Previously, Rick was Head of Consumer Insights at Salesforce where he spearheaded the Salesforce Shopping Index and pioneered Demandware’s benchmarking practice. Rick also led segmentation strategy while running a portfolio of enterprise retail and media client engagements while at e-Dialog (acquired by GSI Commerce). Rick holds dual BS degrees from Boston College and an MBA from Babson College.
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