Zaius automatically segments your customers by lifecycle stage, allowing you to automate engagement at each stage. Combined with behaviorally-triggered campaigns, you’ll have all of the tools you need to acquire new customers, drive more loyalty, and winback at-risk customers.
ROLL OUT THE RED CARPET FOR EVERY NEW CUSTOMER
Every new shopper is a potential customer, but if you don’t engage them quickly with relevant content, you risk losing them forever. With Zaius, you can automate welcome campaigns that immediately engage new shoppers and increase first purchase rates. And because Zaius tracks anonymous browsing behavior, your welcome campaigns will deliver a personalized experience from the very first engagement.
The second purchase is the most important — not only because driving repeat purchases is the fastest and most profitable way to grow revenue, but after the second purchase, your buyers are exponentially more likely to purchase a third and fourth time. By automating personalized post-purchase, cross-selling, and replenishment campaigns, marketers are able to maximize the all-important repeat purchase rate.
RE-ENGAGE & WINBACK AT-RISK CUSTOMERS
Inevitably, some customers will stop returning to your store. When customers are showing signs of disengagement, you need to act quickly. Automating re-engagement campaigns based on customer behavior — whether targeting at-risk or completely disengaged customers — is critical to minimizing churn and winning back valuable customers. With Zaius’s lifecycle automation capabilities, it’s easy.