MARKETING CAMPAIGN OPTIMIZATION

Marketing campaign optimization doesn’t have to be overwhelming. You just need to know what you’re optimizing for, automate tests against that metric, and measure your progress. Zaius’s marketing optimization features make it easier than ever to optimize your campaigns and drive more customer loyalty.

TESTING AND OPTIMIZATION MADE EASY

We believe that constant testing and optimization of marketing campaigns is crucial to staying ahead. That’s why we automated the process, making it easier than ever to test and optimize your creative in-campaign. Each automated test gives marketers the choice of winning criteria, test duration, and virtually unlimited content variations. Once the winning variation is determined, the rest of your audience receives the optimized creative.

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MAXIMIZE REACH WITH MULTI-CHANNEL CAMPAIGNS

The best way to reach more customers is to communicate with them on their terms. Not every customer responds to email, but they may be responsive to mobile push messaging or social advertising. Zaius’s intuitive campaign execution feature makes it easy to orchestrate multi-step, multi-channel marketing campaigns. By coordinating messaging across channels, our customers have increased overall campaign performance by 30%.

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OPTIMIZE CAMPAIGNS TO DRIVE REAL RESULTS

Zaius was built for marketers who need to maximize customer lifetime revenue — not just opens, clicks and visits. Our software helps marketers understand exactly which campaigns are driving first purchases, repeat purchases, customer loyalty, average order value, and other customer-centric metrics, and makes it easy to automate and optimize marketing campaigns to drive performance against those metrics.

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