We believe that constant testing and optimization of marketing campaigns is crucial to staying ahead. That’s why we automated the process, making it easier than ever to test and optimize your creative in-campaign. Each automated test gives marketers the choice of winning criteria, test duration, and virtually unlimited content variations. Once the winning variation is determined, the rest of your audience receives the optimized creative.
Zaius was built for marketers who need to maximize customer lifetime revenue — not just opens, clicks and visits. Our software helps marketers understand exactly which campaigns are driving first purchases, repeat purchases, customer loyalty, average order value, and other customer-centric metrics, and makes it easy to automate and optimize marketing campaigns to drive performance against those metrics.