Brands like yours are shifting from campaign-centric marketing to customer-centric marketing. This starts with the ability to stitch together and analyze all customer touchpoints, but you also need a way to activate on newly surfaced behaviors and preferences. Zaius for Marketing is a complete platform to collect, connect, analyze and activate upon your customer data.
The Zaius CRM platform provides the visibility into your customers you’ve been longing for, by collecting and stitching together all customer interactions, both known and anonymous. It all starts with our Customer Data Platform (CDP) technology that will automatically in just days provide you a clear view of each customer, their preferences, behavior, and likelihood to purchase. It’s with this new data set your journey as a Zaius Marketer begins.
Zaius is the world’s only platform to combine a Customer Data Platform (CDP) to consolidate and understand all your customer data, a layer of sophisticated analytics to segment your audiences, and finally the campaign features to deliver the ultimate in user experience in marketing, service, and commerce
It starts at the core of our SaaS-based solution, a built-in Customer Data Platform (CDP) that stitches together all the customer data you already have at your disposal. The output is full visibility into each and every customer, their history with your brand and the experiences they want.
Zaius then layers in analytics that surface behaviors and predictions in order for teams to accurately segment audiences. These insights tell you which customers will purchase next, the products that could use marketing love, and pinpoint who is ready to increase their order.
Armed with customer visibility and finely-tuned behavioral segments Zaius now allows you to build and deploy all your marketing campaigns, integrate into the marketing system of your choice, or integrate with other experience solutions such as service, loyalty, commerce, and more.
Anticipate your shopper’s every move with behavioral triggers. Powered by your precise segmentation and immersive personalization, send targeted messaging across channels to bring shoppers back, encourage a second purchase, or notify them about that must-have item. Marketing automation gives you the time back in your day to build even more intelligence into your marketing programs.
Zaius for Marketing is a powerful B2C CRM…but what does that mean for you and your team? Let’s look at key capabilities, customer case studies, and more:
Predictive, prescriptive, and behavioral analytics to improve your campaign results and drive more customer loyalty.
Measure the impact of each marketing touchpoint throughout the customer journey and across all channels.
Learn how Helix Sleep curates relevant site behavior to drive first-time purchases with Zaius.
Check out how Strut This uses Zaius to attract customers back to their site and convert them again and again.