Only Zaius combines the customer visibility of a CDP, the marketing campaign functionality of an ESP, and data-science fueled analytics for deeper customer engagement.
Zaius assists B2C marketers to delight your customers at every interaction. Our solutions and resources are built to assist you to properly segment and personalize your marketing interactions, and ultimately design and deploy cross-channel campaigns to those customers.
Zaius gets you the unified customer view you’ve wanted, the behavioral analysis you needed, and then in the same platform Zaius lets you design, build, and deploy customer activations. Not ‘spray & pray’ like a traditional ESP.
With Zaius customer visibility integrated directly into your service desk you arm your service pros with the data they need to have deeper customer interactions, serve up product rec in real time, and increase overall satisfaction.
Zaius makes it easy for marketers and merchandisers to feature and promote products, and with our robust data science create bespoke for your brand, product recommendations for each of your customers.
Zaius loves marketers! Having created the Assisted Marketing movement, Zaius provides marketers with the ability to creatively design and boldly deliver a customer-first experience. Our people are here to assist you however you might need.
Zaius automatically segments your customers by lifecycle stage for more targeted messaging and analysis. Use lifecycle segmentation to re-engage at-risk customers, win back lost customers, and move one-time purchasers toward loyalty. With key metrics like the average order value by segment or the average time to second purchase, you’ll know exactly where to focus your efforts.
Because Zaius links customer behaviors and attributes across channels and devices, the data available to you for segmentation is unmatched. Use our flexible segment builder to create a segment of customers who have shopped a specific product or category, of women in a certain age range, or even of buyers who first visited from a Facebook ad campaign. The deeper the customer segmentation, the more relevant your messaging.
You can use customer segments for more than just targeted messaging. The same segments can filter reporting and analysis so you can compare the key behaviors and metrics of loyal customers against those of first-time buyers; or shoppers of one category against those of another. When you use segmentation to better understand your buyers, you’ll understand their needs and can engage them more effectively.
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