WHY ZAIUS

Brands can no longer assume customer loyalty or rely on discounts to grow their business. It’s more important than ever to engineer the repeat purchase in a meaningful, scientific way – and marketers must be the ones to do it.

REPEAT PURCHASE WAS ASSUMED

  • Consumers were more loyal
  • Discount strategies worked
  • Path to purchase was simpler (fewer channels, devices)

REPEAT PURCHASE
MUST BE
ENGINEERED

  • Consumers have virtually unlimited options
  • Price-sensitive market (thanks, Amazon)
  • Number of marketing channels & consumer devices is unparalleled

BIGGEST BLOCKER TO ENGINEERING THE REPEAT PURCHASE?

THE GAP
BETWEEN DATA & MARKETING SYSTEMS

SCIENCE THE SH*T OUT OF REPEAT PURCHASE

The world’s first CRM for B2C marketers.

  • A single source of truth
  • Advanced segmentation and lifecycle analysis
  • Execute and measure any imaginable
    campaign across any channel
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LINKSOUL AUTOMATES REVENUE WITH OMNICHANNEL CAMPAIGNS.

Linksoul chose Zaius after becoming enamored with the direct access to the data.

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FROM BATCH-AND-BLAST TO PERSONALIZED LIFECYCLE MARKETING.

Stio chose Zaius as their marketing platform because it empowers them to engage customers differently based on the exact stage of their customer lifecycle today.

 

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BREAKING DOWN DATA SILOES FOR 360 DEGREE VIEW.

Moda Operandi chose Zaius because they needed the ability to analyze and segment users based on behavior across all channels and do more sophisticated attribution modeling.

 

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DATA OWNERSHIP LEADS TO OPTIMIZED CUSTOMER EXPERIENCES

Before Zaius, Blinq’s marketers were using legacy email technology ExactTarget with virtually no visibility into customer data, limited ability to personalize campaigns, poor customer support, and surging upgrade prices.

 

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