Zaius for the
Food & Beverage Industry

Zaius is the Activated Customer Data Platform that assists growing food and beverage brands to achieve higher LTV by delivering relevance across the entire customer journey, from anonymous browsers to loyal shoppers. 

Zaius helps brands like Tea Forte and AB InBev understand their shoppers’ preferences to drive new and repeat purchases (and happier customers). What could be better?

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“Zaius gives us the ability to find the right people to message to. With Zaius, we can understand the conversion and revenue impact of each touchpoint and put the customer, rather than the channel, first.”

JURGEN NEBELUNG | VP, ECOMMERCE AND DIGITAL

The Zaius Approach for Food and Beverage

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Effectively Acquire New Customers

It’s often challenging to find new customer segments when you’re working within a vertical like Food & Beverage, where the entire population qualifies. Zaius creates a predictive model unique to your customer set, which includes behaviors and insights such as which customers are most likely to purchase next. This customer attribute is assigned to each and every shopper, and can be leveraged to power look-a-like modeling in Google and Facebook, or to exclude unnecessary spend from AdTech providers like Criteo, reducing your Cost Per Acquisition.

Use Data-Driven Insights to Surface Personalized Recommendations

Zaius creates a predictive model based on all of your data to surface behaviors and predictions you never knew were there. With an Activated Customer Data Platform like Zaius, you’re able to display highly relevant product recommendations to first-time shoppers via web modals or on-site embeds. With complex identity resolution running behind the scenes, Zaius maximizes each and every conversion opportunity.

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Drive Repeat Purchases Through Replenishment Campaigns

The second purchase is the most important — driving repeat purchases is the fastest and most profitable way to grow revenue. And, after the second purchase, your buyers are exponentially more likely to purchase a third or fourth time. Gain insights into frequently purchased food and beverage items to easily automate and execute replenishment and win-back campaigns across all of the channels you depend on.

Food & Beverage Industry Insights

We’ve studied the space, analyzed top food and beverage brands’ marketing, and chatted with industry leaders. Get the latest insights and inspiration here.

Driving Real Results With Replenishment campaigns

According to industry research, replenishment emails have the highest click-to-open rate of any type of lifecycle email. Learn how to create successful replenishment emails and drive repeat purchases.

Demystifying Liquid Diets with OWYN

We chatted with OWYN CMO and GM, Mark Olivieri. Learn how the plant-based and allergen-free protein shake brand communicates their mission to the right customers and differentiates from competitors.

The Taste of Soylent Marketing

Watch our unboxing of Soylent's marketing and see why we award them with three out of five praise hands.

Want to learn more?