There is clearly a new retail imperative to lead with service, and immerse relevance throughout the customer service engagement. Working with the Zendesk Sunshine platform, Zaius is bringing Service-led Retail to life. All the rich customer data – including customer profile data, browsing history and even behavioral predictions – is made available for brands to put into the hands of service agents through the Zendesk’s open platform, Sunshine. This represents a true democratization of data across the retail organization. Now, data is accessible to the roles that require intelligence to deliver great experiences; no more data silos.